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    Gary Vay-Ner-Chuk Responds

    If you have not watched a video by Gary Vaynerchuk you are doing yourself a disservice.  The man is amazingly passionate about what he does.  I wrote about how great he was at building brand, but it really hit home today.

    This guy cares.

    I have heard him say it may times on garyvaynerchuk , at winelibrarytv, and at a few things I have watched/listened to him on ustream: “Care about your people.”  He says that he responds to every e-mail he gets.  The guy has tens of thousands of people (last I heard about 80k a day) watch his wine show.  DAILY.  The guy gets several hundred e-mails DAILY.  He can’t respond to it the same day but he does respond.

    Today I got verification.  I sent him an e-mail.  It was 10 days ago and his response could have fit inside a @TheCakeScraps on Twitter, but he did respond.  Amazing.

    This guy has personal brand equity.

    This has been a Thought From The Cake Scraps.

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