If you have not watched a video by Gary Vaynerchuk you are doing yourself a disservice. The man is amazingly passionate about what he does. I wrote about how great he was at building brand, but it really hit home today.
This guy cares.
I have heard him say it may times on garyvaynerchuk , at winelibrarytv, and at a few things I have watched/listened to him on ustream: “Care about your people.” He says that he responds to every e-mail he gets. The guy has tens of thousands of people (last I heard about 80k a day) watch his wine show. DAILY. The guy gets several hundred e-mails DAILY. He can’t respond to it the same day but he does respond.
Today I got verification. I sent him an e-mail. It was 10 days ago and his response could have fit inside a @TheCakeScraps on Twitter, but he did respond. Amazing.
This guy has personal brand equity.
This has been a Thought From The Cake Scraps.