Branding. It is a very interesting thing; it is what the people associate with a product. This seems simple enough, but all in all, it is a very odd concept. The legal system allows for one to sue for defamation, so one would assume that this means that somebody must own the reputation. But can you really own a reputation?
I mean, reputation is just a collection of other people’s thoughts about you. Can you really own that? Then you are asserting you own other people’s opinion. It is all very odd. But it is all very important.
That is why today is a very special day for Lands End, my employer. Today was the official launch day of the new brand called Lands End Canvas. It has some very interesting clothing coming from Lands End. I think that this is a great step for Lands’ End. It speaks to our vision for the future and a new avenue to reach our customers.
I wish LE Canvas the best of luck. Obviously I will not be able to give any updates on it here, but keep your ears and eyes open and you just may come across it. I have already got my order and will be sure to share my thoughts on it with you. But no matter how it turns out, it is an exciting next step for LE.