About
My name is David, but you can call me The Cake Scraps.
This blog is about whatever I want it to be, but will try to focus on my journey through marketing and web analytics – my vehicle for the latter is currently Omniture SiteCatalyst. I am new to web analytics and marketing so I don’t know much about them. That, along with the thought I put in each post, should make this blog interesting for readers across many areas and levels of expirence.
I will link to other posts when I can fit it in; I will write about things that I think are interesting and give my opinions on those topics. Some of the things I write about may end up being wrong or misguided, but that is where learning can take you. I don’t mean for this to be a guide for people entering the field of web analytics or marketing, but rather some thoughts that I am having as I learn.
Some of you may wonder about how the name The Cake Scraps came about. I have a friend and his mom makes professional cakes. I have only had opportunity to actually eat two of the cakes she has made, but often times when my group of friends would hang out we would dine on cake scraps from her work. It was awesome.
I thought it was a great name for this blog because often times the best information is not in the main information but the scraps that people pass up. The big cake is awesome, don’t get me wrong, but you would be surprised at the amount of scraps a single cake produces. How much great cake is just over looked? If you are not looking for these scraps in your work every day you too may pass on information that could mean big dollars. Information is information and cake is cake, no matter the size
Enjoy it.
Have some thoughts to share?
TheCakeScraps@gmail.com or Twitter @TheCakeScraps