Thoughts From The Cake Scraps

Originally Posted: 9/16/2012 3:40 PM 

Hello prospective students, friends, classmates, alumni, and other visitors. My name is David Schuette, Class of 2014, and I’m excited to share my experiences at Johnson with you via this blog.  To start things off, here is a brief introduction of who I am and my background.

I originally hail from Wisconsin in a town about 3 hours north of Chicago. I lived there all through grade school and attended the University of Wisconsin – Whitewater, where I majored in operations management and minored in math.  My first position was with Lands’ End, a major cataloger-turned-ecommerce retailer, where I worked on their digital analytics team.  My focus was on website testing & optimization but I also played a large role in serving internal clients from merchandising to usability.  After three years I took a position in Rochester, New York with a direct and digital agency called Catalyst.  There my time was spent growing their digital analytics practice which included everything from crafting digital strategy to providing strategic guidance on implementation to analyzing campaign performance and optimizing allocation of digital media spend.  After two years there, it was with great excitement that I started my MBA with Johnson at Cornell.

With a fantastic orientation wrapping up a few weeks ago and classes going strong, it’s been impressive to see just how well orchestrated the orientation was. It was a lot of information, but it was spaced and presented in such a way that made it easy to digest. That, along with a great group of classmates, has made this transition back to a full-time student about as seamless as I could have expected.

But I’m not all work! Life is worth living. I’ll close with a little bit more about me. In my (limited) free time I really enjoy playing board games (Settlers of Catan, etc.), writing for my personal blog, reading, running and spending time with my wife.

Fun Fact #1: My wife and I were married the day before orientation and we drove 5 hours directly to Sage Hall to pick up my orientation packet – “Just Married” car decorations and all.

Part of a series of my re-postings of my blog for the “Life @ Johnson” section of the Samuel Curtis Johnson Graduate School of Management at Cornell University MBA program website.

This entry was posted on Thursday, July 17th, 2014 at 12:48 and is filed under Johnson Blog, MBA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.