Does Your Brand Speak For Itself?
All brands have some sort of logo, even if it is just a stylized version of the brand itself. It is something that people see and can recognize instantly. The real question is how much does a brand speak for itself without a visible logo. Can you tell the car is nice just by looking at it? Does the shirt look comfortable? Does the toy look fun and durable?
A good brand will stand out beyond a logo. Too often in the apparel industry for young adults (whatever that means) is so over the top in the amount of branding that it just looks silly. A logo on the shirt is one thing. A leather patch on the waist band of the jeans is fine. But then they take it to the next level.
Take the shirt at the top of this post. You will not have any problem telling where it is from, but really? This is style? I guess I got it confused with a billboard. Other brands are just as bad. AE, A&F, Aero, etc. are just a few. But there is hope.
I have recently been enjoying Express shirts because they don’t blare the brand. They just let the uniqueness of the shirts speak for themselves. It could be viewed as a missed opportunity to brand. I view it as a sign that they are confident enough in their product that they don’t need to do anything as bad as AE did with their shirt.
What do you think of branded shirts? What is okay and what is too far?
This has been a Thought From The Cake Scraps.
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