Giving people options is one of those seemingly straightforward ideas that is fraught with an inordinate amount of traps that would rival an Indiana Jones movie. You see, when the world of online shopping was just in its infancy, a real-world study on choice was released. The findings, summarized here, essentially show that while a huge selection can draw more attention, the actual sales of a smaller selection can be higher (due to a higher conversion rate).
That experiment, and the hypothesis it created – that more choice isn’t good – has had a meaningful impact in the retail world around us. For example, how many times have you heard that companies are simplifying their menu? This can mean everything from reduced items on the menu – something McDonalds has talked a lot about – to ingredients customers “can understand“, to simplified pricing like Subway. All of these companies want to close the sale, and do it as quickly as possible.
I can see the logic of their actions. Sure, it’s pretty annoying when your favorite item is no longer on the menu even if all the ingredients are still behind the counter. And when you ask people if they want optionality, of course they say yes.
But, for me, I have to say that I think certain companies are missing the boat on this. Specifically, I’m thinking about the entertainment space. And even more specifically about online rentals. You see, from my experience, the online selection of movies included in Netflix or Prime can be pretty terrible. No wonder Netflix started making their own content. When I am browsing their online catalogs it feels like I have to search through some pretty terrible stuff to find the few good movies. If only their were data-oriented companies who could help me programmatically figure out what I might like to watch…
Oh, right, that’s basically what those companies are built on. I’m sure they do a great job with it. They know how to limit the selection the the categories that I might find most relevant. I get that Netflix doesn’t want me to see all the crazy categories they have (however you can search for them). What irritates me is that in these buckets of recommended movies (or apps, etc.) the companies put a finite amount of options.
When I see a section called “Recommended for you” I want to be able to scroll for days and days. Instead, it seems like they have some sort of random cap and I can reach the end of the list. Same thing for “Top rated movies”. The list comes to an end. Sorry guys, but there is absolutely no reason to do this. Or, if there is, could you make some sort of link so I can keep on scrolling. By definition you’ve scored (or viewers have rated) all the movies considered. There is, in fact, a next best fit or next highest rated movie beyond the end of that list.
My ask to these companies is basic. Allow limits to be removed on what is, at it’s core, a browsing activity. It should feel like the selection is limitless. Instead, if feels like it only serves to highlight the terrible, and overly finite, selection these services contain.
This has been a Thought from the Cake Scraps.
What is it that defines a vacation? It’s kind of an interesting question.
For those of us currently working, we use vacation days to spend a day not working. But there are many who are retired and I’m not sure they would consider each day a vacation. Perhaps it is the act of going somewhere for more than a day, ideally not on a day you would typically work. Then again, people take day-vacations so it cannot simply be duration either.
Then I thought that it could be to go see something or do something. That seems like a characteristic that would often apply to something called a vacation. But, some people take a day of vacation to be at home, relax.
Ah, so that’s it then – it should be something that you’re doing to relax. If you’re taking a day of vacation to catch up on housework, attend a wedding, or something similar, your employer may consider it a vacation day but it is not a vacation for you.
And yet, one must be careful with that description because how one defines relax can be very different for people. Some people find that a return to nature as part of a multi-day hike is just what they need, while other would hate every minute of that. Others want to go and see things, packing an event into every open moment. Others would rather sit and relax, be it at home or at a destination of some kind. And still others would use it as a time to reconnect with themselves – taking a break from the ever-present connection to technology and the outside world – by taking time to reflect, or as a friend of mine just did, spending 10 days in silence, meditating, as part of a Vipassana Meditation.
I believe that it is probably best if one samples from the above ways to enjoy a vacation. A vacation where there is little planed affords needed breaks, but may not create experiences which are very memorable. And if new memories are not created, there is little to reflect back on. One should not work simply so they can take breaks to escape it.
At the same time, if each vacation is filled with activities, many memories are created, but one might fail to create deeper connections. It is the white space between activities in which you get to know those you are sharing your time with. Get to share stories of days gone by. Whether funny, or interesting, or odd, or whatever the flavor, it is those stories that can reinforce a relationship for years to come.
And finally, it is hard to maintain any of the above without being in touch with oneself. At the end of the day, that is the person that must be happy with the life lived. It is important to reflect and understand the things which truly make yourself happy. Where do you want to spend more time going forward, and where do you want to spend less? Because while life is short in many ways, it is also very long in others. It’s a journey that deserves some good company, and you are with yourself every step of the way.
Go ahead and take the vacation which is right for you.
This has been a Thought From the Cake Scraps.
I am the type of person who loves to do projects. For whatever reason it brings me a lot of joy to have small tasks that I can complete. Sometimes that is something as simple as finally getting around to folding laundry and sometimes it is a bit more involved.
Over the last few weekends I’ve had a chance to do two of those types of projects. Neither of them took more than an hour or so, but they were projects out of the ordinary. That’s the part that made it special; it is the fact that it was something new and different. The first was fairly straightforward. It was washing down the windows from the outside. It was one of those things that was bugging me for a bit. Every time I looked outside there was a thing layer of dirt to see through first. Sometimes it’s easy to look through, and other times the sun catches it just right and it looks terrible.
Well, I went to battle. My weapon of choice was a hose with a nifty window washing attachment. I had never used it before, but it worked wonders. First I hosed down the major chunks of dirt (and there were some pretty gross ones) and then you flick a switch and the suds hits the window. A quick rinse, and you have a beautiful, clean, window.
The second project I took on was a bit more involved. I replaced the deteriorating brick flowerbed edgers with brand new ones! To do that, I had to dig up all the old edgers, or what was left of them, trench out a new path that was actually a semi-circle, and then lay down the new pavers. With a little bit of adjusting and leveling, they went in without a problem. The flower bed looks a lot better and I had fun doing it.
Now, neither of these things are all that exciting. I wasn’t saving the earth, and I wasn’t dropping some interesting new knowledge. What compelled me to write about it was that it was very fulfilling. I think that the fun part for me was doing something with my hands. Creating something. Having a physical product to show for my work (other than a bunch of printouts).
My advice is to not lose sight of these sort of things. Especially in a big city, with little land around, it’s easy to get in a routine where everything is just taken care of for you. Some days, that’s exactly what I want. Yet, there are other times where it feels good to connect with something physical.
So, take a step back from what you’re doing. Go find a project in the physical world. You just might be surprised at how much you enjoy it.
This has been a Thought from the Cake Scraps.
It’s hard to believe that it’s been a full year since I donned a robe and cap to ceremonially celebrate my graduation from my MBA program at Cornell. It has been an amazing year since my graduation, even if the year passed quickly, as they always seem to.
Originally Posted: 6/12/2014 9:18 AM
I believe there are probably enough posts about how great an MBA is, how many friends people made, how the experience changed a life, or how it might be the best two years of your life. For my part, I can say all of that is true, but I thought it might be interesting to close my time blogging by saying some of the things which surprised me.
To incoming first-years:
1) MBA recruiting is its own beast; no matter how well you think you prepared to apply to school, or how polished you were for your job before it, you need to be trained in the ways of MBA recruiting. Pay attention to your club leadership and you’ll be fine.
2) Your courses, immersion, clubs, and most other things don’t matter all that much for interviews. Don’t get me wrong: they are table stakes and they matter for success in your internship. The thing is that you’ll only have taken core courses and attended club meetings by the time you interview. You won’t have had job-specific classes nor done any club leadership roles. Hopefully this reinforces point #1 about MBA recruiting being its own beast.
3) It is surprising just how much change you can impart on the school in the relatively short time you’re part of the student body. With the whole school turning over every 2 years the only thing known is what one class learns from the class above them. If you teach the class below you something else, you’ve just changed the way things are done going forward.
4) There are lots of great places to study outside of Sage (you are at an Ivy after all). It might suck when you can’t find a room in Sage, but there are amazing buildings within a 5 minute walk. Go find them instead of being frustrated with the lack of a room.
To returning 2nd year students:
1) Where did all the free food go? Seriously. First year students don’t know how good they have it.
2) Your default question, when you don’t know what else to say, changes by semester of business school:
- Semester 1: What are you hoping to do?
- Semester 2: Where are you going for the summer?
- Semester 3: Where are you going full time?
- Semester 4: When are you leaving?
3) It is very difficult to stay involved. I found that it wasn’t because I didn’t care (far from it) but that you’re just not at Sage as often. That means all of the stuff that goes on becomes an extra trip into school rather than another meeting where you’re just moving from breakout room to breakout room.
4) There are lots of ‘last events’ and you’re never sure which one is actually the one where you won’t see somebody again for a very long time, if ever.
5) Johnson’s graduation is better coordinated than any other program I talked to. For as smart as we are, it sure is nice the administration makes it so we don’t have to think on our big day.
The End; The Beginning
I’ll close by saying thank-you. Thanks to Peter Krakow for trusting me with a platform for my thoughts. Thanks to my classmates for supporting me and reading my posts. Thanks to the many readers who attended Johnson previously. Thanks to those readers who may (or may not) attend Johnson in the future. It’s been my pleasure to share my journey with you.
What a great 2 years. Time to move on and tackle whatever comes next.
Originally Posted: 4/1/2014 1:37 PM
If you are fortunate enough to have options for an MBA program, you have the very difficult decision of picking the program that is right for you. This is not an easy thing to do; I have a three point guide on information you should have before making a decision.
Your career choice may change within the first week of your MBA program, but get yourself some facts from the school on your current career aspirations.
Mistake: Asking “who recruits here”. That’s a terrible question since most programs will have a long and prestigious list of companies.
Solution: Ask specific questions that provide context. “How many of the people recruiting for x received offers in that area”, “which companies consider this a core school”, “how many alumni do you have at company x”. Take this information and convert it into ratios. A large school will always have more people doing x than a small school, but on a % basis one program may give you higher odds of getting the career you desire. Obviously nothing is guaranteed but failing to adjust numbers for total students is a huge mistake.
Visiting a school and trying to get a feel for the culture can be tough. Make sure you’ve talked to lots of different people to get unique perspectives.
Mistake: Asking “how do you like it here” or “which clubs are you involved with”. These will give you obviously biased answers and provide little information on how active that person is in the community.
Solution: Ask specific questions that provide context (sound familiar?). “What were your favorite club events you attended/organized”, “how did club x impact you so far”, “what session did you find most helpful for you”, “what is your favorite memory you’ve made here”. The questions you ask need to change depending on the context, but the general idea is the same. These sorts of questions give you a sense of how involved that person is/was, what the clubs actually did that was memorable, and gives you a flavor or what the experience might be like.
Now that you have options, spend time thinking about what you really want out of the program; what did you say you wanted when you first thought about an MBA?
Mistake: Worrying about the above two things too much.
Solution: Spend time thinking about what you want out of a program beyond a job. This will likely be the last degree you ever get. Do you want a place that values academics or not? Do you want to make new friends or live in an area where you know a bunch of people already? Do you want a campus you can walk around on or not? Will you ever want to attend a reunion at your college 5 or 10 years from now?
These questions and many more, were (hopefully) on your mind as you applied to MBA programs. Take time to revisit those same questions. Remove all of the other clutter and focus on whether or not you’re going to be happy attending the program and proud telling people about it – both now and down the road.
I already know you’re not going to make your decision lightly. What I’m encouraging you to do is make the most of the time you have by giving yourself the facts you need to make a decision.
And once you’ve made it, there’s only one thing to do: have fun. It’ll probably be the best 2 years of your life.
Originally Posted: 3/6/2014 7:48 AM
As my time in Ithaca winds down, I think it’s a great time to reflect on some of the things that I will miss about Ithaca. There are plenty of things to write down, so I’ll pick the top three things that (currently) come to mind.
Hockey Games: I never watched hockey growing up; Wisconsin doesn’t have a pro-team and for some reason it just wasn’t that big of a deal where I lived. In fact, the first time I even cared about hockey was, oddly, during my summer in Chicago when the Blackhawks won the Stanley Cup. But, I’ve come to really enjoy hockey games at Cornell. Maybe it’s the not-a-total-ripoff concession prices. Maybe it’s the outrageous student section cheering. Maybe it’s the allure that it’s one of the few Cornell sporting event students actually have to pay for. Whatever it is, it’s a lot of fun. And then there’s playing Harvard and dead fish on the ice.
Accessibility: Whether by car or by bus, it is easy to get around in Ithaca. You pretty much have most of your everyday needs within a 15 minute ride – and that’s if you’re going to the other side of town. While larger cities also have lots to offer, I like the idea of being able to go to Home Depot or Walmart just as easy as a boutique furniture store or museum.
Beer: There are lots of great options for beer. There are several truly craft breweries within a 15 minute drive of where I live. If I want an out-of-Ithaca import, there is the Finger Lakes Beverage Center which has one of the best beer-by-the-bottle selections I’ve seen, regardless of the size of the city. Then there are the cheap pitchers of cheap beer at the local non-college bars or the fact that the downtown gas station has the ability to fill up a growler.
There are definitely more things that I enjoy about Ithaca, but those three have made the frigid temperatures a bit more bearable. Can’t wait to see if you agree. Also, here’s a picture of my new puppy and his Great Uncle (who is a friend’s dog), because who doesn’t love puppies. Or awesome dogs he can learn from.
Jal muk get seum ni da; have a nice meal ; bon appetite!
Originally Posted: 1/19/2014 1:05 PM
The semester ahead of me is a great unknown to me. Sure I know what classes I am taking (or at least hope to take if I get off the wait lists!), but a big unknown is what to do with all of the free time I will have. Seriously. As I reflect on the last 1.5 years of my life, creating free time was the hard part. Demands on my time were huge and from all aspects of my life.
In the final semester, I won’t have a job search to worry about (I’ve signed with consulting firm Bain & Company – Chicago). I won’t have clubs to worry about since I’ve passed the torch onto a great group of first-year students for the various positions I’ve held. I won’t even be helping first-year students with career prep, which can take a large chunk of time. Furthermore, my course work is not too difficult as I’ll be taking a fairly low credit load. I won’t have quite the same free time as some of my classmates that are studying abroad and ending about the time our first quarter is done, but still, it’s a lot of free time.
Thankfully, I’m not without ideas. My wife and I will be getting a dog and I’m super excited about it. I’m also TA-ing Intermediate Accounting, including teaching one day a week with undergrads. And who can forget about the bowling league which starts this week. I hear we have over 200 people signed up and there’s a wait list. That’s nearly half the school. Now that’s a strong community.
I suppose that’s one of the things that makes going into this final semester kind of…emotional. I have some really good friends that I’ve made and it seems like no two of us are going to the same state, much less city. It’s an exaggeration, but is something that is both valuable to me and a little sad. It’s cool to know that I can travel the country, or even world, and have friends nearby. The sad (or perhaps exciting!) part is that I will have to travel to see them. With all the technology in the world, there’s nothing quite the same as meeting someone at the Chapter House, The Westy, or some other local bar.
Interestingly, graduation typically has this “long time away yet right around the corner” feeling, but right now it only feels like the latter part of that phrase. Hotels have been sold out for months and dinner reservations for that weekend are secured. I’m already thinking about the fact that I’ll be moving and need to find a place to live. Holiday decorations are packed away knowing I’ll never see them up at the place that’s been my home for nearly four years. At a recent dinner the conversation was centered on what our Ithaca Bucket List entailed.
Yes, this is a final beginning. But it is a beginning and I’m excited to make the most of it.
Originally Posted: 12/4/2013 9:17 AM
The 2nd year at Johnson is when you really make the experience your own. Besides some standard university requirements, you are free to customize your graduate experience. The main thing this means, at least relative to the Core, is that things are much less structured and coordinated. With each person doing something different, it cannot be as perfectly organized as the Core. This gives rise to a few key things to keep in mind.
First, it means you take the classes that most interest you, both within and outside of Johnson. While other MBA programs may talk about people taking courses outside the school, at Johnson it is more common than not to have at least one class outside of the Johnson program; many people take several. This is easy to do because of the proximity to the other schools. There are several top-rated programs which are literally across the street from our building, Sage Hall. There is the Hotel School, Labor Relations, Engineering, Law, and a few more. It’s pretty amazing when you think about it.
Second, things get very busy very quickly. As opposed to the constant marathon of the 1st year experience, the 2nd year is a series of sprints. Sometimes several sprints all at once. Because each person is in different classes, there is no way to coordinate such that 2 or 3 classes won’t have a paper or project due on the same day. While time management was critical to getting through the Core, crunch-time management is critical to getting through 2nd year.
Lastly, as I alluded to in the prior paragraph, courses are much more project based. I would argue this is true even after the first semester of 1st year, but it is definitely reinforced 2nd year. Depending on your learning style this is either a blessing or a curse. Personally, I would like a bit more of a mix (disclaimer: it could just be the courses I’m taking). My semester is heavily dependent on papers and projects. In fact, I don’t have a single final. To 1st years currently going through the core this may sound fantastic, but I find that there are definite advantages. Finals ensure you know what the key points were from the course and “force” you to commit them to memory. Group projects are much more application based, but they may or may not reinforce the key concepts. You won’t even know if it was a swing and a miss until quite a bit after the course is over. There’s not time to go and re-learn it.
In just over a week everything will be turned in. I will be 3/4 done with my degree. I will enjoy a nice long winter break. I will return for my final semester – and a course load that I’m pretty excited about.
Good luck to all the 1st years who are in the process of submitting resumes for internships; good luck to all applicants who are in the process of starting their MBA journey!