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    Dissecting Jeremy Schoemaker

    January 20th, 2010

    Oh Shoemoney, you are a money making machine.  And while I don’t think you are a prodigy of some kind, it is fun to see you at work.  Let us take a closer look at the e-mail you sent out last week.

    Hi David,

    I can’t tell you how excited I am!

    The number of emails and calls I’ve been getting from people
    telling me how they can’t wait for the ShoeMoney System
    going live on the 26th, has been mind-boggling…

    We’re going to do a LIVE Chat  tomorrow, share more details
    about what’s inside the ShoeMoney System and answer all
    of your questions.
    Trust me, you’re going to be sorry if you miss this one…



    Live Chat with Jeremy Schoemaker
    Thursday January 14, 2pm CT, 3pm EST

    IMPORTANT: We can only support 300 users in the room,
    so please signup now to reserve your spot.


    See you tomorrow!

    ShoeMoney Media Group | 5550 S. 59th St., Ste 21 | Lincoln, NE 68516 | US
    Unsubscribe from future marketing messages from ShoeMoney Media Group

    I think the best way for me to review this is just in a simple list.  Now remember, Jeremy is a testing machine.  The structure of this e-mail is not an accident.  It is the result of many many tests with e-mail, or display advertising, or whatever advertising he does.  It is a highly optimized contact and it shows.  So here are 10 of the things that I picked up on:

    1. Personal greeting: “Hi David”
    2. Build curiosity…what is he excited about
    3. Say that everybody is already doing it, don’t feel left out.
    4. The system going live is “mind-boggling” implies that it is some how extraordinary.
    5. Answer all “your” questions not only personalizes it but shows he’s going to give something to you.
    6. “Special Announcement” which, interestingly, is the whole point of the e-mail so it’s really not so special.  But it sounds nice.
    7. Uses his full name to establish credibility.
    8. Has an arbitrary limit of 300 users.
    9. Have to sign up up so he captures e-mails (in case you pass the info on)
    10. “See you tomorrow” again makes you envision you will be there.

    It is amazing how much optimization and tricks you can put into a single e-mail.  Did you see any others?

    This has been a Thought From The Cake Scraps.